Why We Invest in Uphold

Founded in 2014 with headquarters in Florida, Uphold is a global digital finance platform that enables users to buy, sell, hold, and transfer a range of assets from cryptocurrencies, fiat currencies, precious metals, and equities. With a mission to democratise access to financial services, Uphold is reshaping how people can access and manage money across borders and asset classes combines the flexibility of digital wallets with the transparency of blockchain technology. 

What Makes Uphold Different

As of 2025, Uphold has over 10 million users and platforms more than 250 assets, making it one of the most versatile platforms in the fintech space. Users can seamlessly convert between asset classes (for example, from Bitcoin to Tesla stock or gold to Euros) without the need for intermediaries or multiple accounts. What makes Uphold stand out are its key features, which include Fractional investing (buying small portions of stocks, metals, or crypto), cross-border transfers (sending money globally with minimal fees, autopilot (automating recurring transactions and dollar-cost averaging) and transparency (real-time proof-of-reserves and open ledger visibility). 

Additionally, Uphold’s security and compliance measures prioritise user safety and adherence to the law. As a regulated financial institution operating in multiple jurisdictions (including the U.S. and Europe). It complies with Know-Your-Customer and anti-money laundering standards, partners with licensed custodians, and deploys encryption and multi-factor authentication to protect user assets. Uphold’s Proof-of-Reserves model ensures that customer funds are always backed 1:1, offering a level of transparency unique in the digital asset space. 

Growth and Partnerships

Uphold has expanded its offerings through strategic partnerships and acquisitions. Its integration with Brave enables seamless crypto rewards and tipping via the Basic Attention Token (BAT). Partnerships with Ripple and its XRP Ledger support fast, low-cost cross-border payments. Uphold also offers tokenised access to U.S. stocks and metals such as gold and silver, broadening its appeal beyond the crypto sphere. In 2023, Uphold launched Uphold Cards in select markets, where users can spend crypto and other assets directly via Mastercard. Uphold’s most recent move is launching a Discord Channel and AI-powered assistant to guide users on digital asset management. 

"We believe everyone should have access to financial freedom, regardless of geography or income." Simon McLoughlin, Uphold CEO

Why We Invest

As digital finance continues to evolve, Uphold is positioning itself as a bridge, offering tools for both retail users and institutional partners. We invest in Uphold because of its approach to financial inclusion and innovation. By enabling access to stablecoins, hard assets, and global equities, Uphold’s users can preserve wealth and participate in the global economy. Its focus on transparency, asset diversity, and global accessibility makes it a key player in the future of decentralised finance.