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AutorenbildMako Muzenda

The Future of Sustainable Consumption


Photo by Markus Winkler on Unsplash 




Global rates of consumption (the design, production, usage and disposal of products) are exacting a heavy toll on the environment. As it stands, the world is consuming natural resources faster than they can regenerate. Climate change, resource depletion and environmental degradation and inequality are all linked to overconsumption. Addressing overconsumption is a key component of a shift towards sustainability. Such a shift hinges on the active participation of and collaboration between consumers, businesses, and policymakers.


The Circular Economy

A promising model for sustainable consumption is the circular economy. The circular economy aims to eliminate waste and pollution by keeping products and materials in use for as long as possible. This model prioritises creating products that can be easily repaired, upgraded, or repurposed; offering products as services rather than outright ownership and closed loop systems that ensure that materials can be recycled or reused.


The European Union (EU) has supported initiatives and programmes that promote sustainable consumption and the circular economy. These include The Circular Economy Action Plan (CEAP), the Ecodesign and Waste Framework Directives. The CEAP outlines a framework for a transition to a circular economy, covering areas such as sustainable product design, waste prevention, and resource efficiency. The Ecodesign Directive establishes performance standards for energy-related products, promoting the design and production of more sustainable goods. The Waste Framework Directive establishes targets for recycling and waste reduction, aiming to minimise waste sent to landfills.  


Biopolymers and Sustainable Plastics

Biopolymers and sustainable plastics offer a means to reduce the consumption of fossil fuels – a crucial component of the success of the circular economy and addressing the overuse of natural resources. They offer a more sustainable alternative to petroleum-based plastics, reducing reliance on fossil fuels and minimising environmental impact. The EU encourages the design of plastic products that can be easily recycled or reused, as well as the use of recycled content in new products. The EU has also banned single-use plastics, promotes reusable and refillable packaging, and increases recycling rates.


Several companies in the EU are at the forefront of developing and implementing sustainable plastic solutions. Ghazan Global invests in two such companies, CO2BioClean and Plastrans Technologies. These companies use innovative technologies to produce high quality sustainable plastics that have a range of applications. Companies like CO2BioClean and Plastrans Technologies are playing a crucial role in this transition by developing and implementing innovative solutions that can transform the way we produce and use plastics.


By embracing sustainable practices, supporting innovative models like the circular economy, and exploring the potential of biopolymers, consumers, businesses, and policymakers can create a more sustainable and equitable future for all.

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